1 Million Bundle Orders and Counting 🎉
More than five years ago, BYOB started with a simple goal:
Help Shopify merchants create custom bundle experiences without needing custom development.
Today, we’re excited to share a major milestone:
BYOB merchants have now generated over 1,000,000 bundle orders.
From mix-and-match snack boxes and skincare bundles to PC builders and bundles with tiered discounts, merchants around the world continue to use BYOB to create more personalized shopping experiences for their customers.
Thank You to Our Merchants
Reaching 1 million bundle orders would not be possible without the merchants who trusted BYOB over the years.
What started primarily as a flexible bundle builder has grown into a platform used across many industries and use cases:
- Mix-and-match bundles
- Build-your-own gift boxes
- Build a box
- Tiered discounts bundles
- Product bundles with advanced conditions
- Subscription-ready bundles
- Guided product selection experiences
Today, most merchants still use BYOB for flexible bundle building and merchandising workflows. That foundation continues to be an important part of the product.
At the same time, we’re also seeing growing demand for more guided and interactive buying experiences.
The Shift Toward Guided Selling
As e-commerce storefronts become more sophisticated, many merchants are looking for more than traditional bundle promotions.
Instead of simply offering groups of products together, merchants increasingly want to guide customers through a structured buying journey.
This is especially important for:
- Complex products
- Large catalogs
- Compatibility-based purchases
- Personalized product selection
- Configurable products and kits
That’s one of the reasons we’ve been investing more heavily in Guided Bundles.
With Guided Bundles, merchants can create step-by-step bundle experiences that feel closer to a product configurator or guided selling flow rather than a traditional bundle page.
Examples include:
- Meal and snack builders
- PC builders
- Skincare routines
- Fitness equipment setup flows
- Custom kits and configurable products
We believe this guided selling direction represents an important evolution for e-commerce bundles.
What We’ve Learned After 1 Million Bundle Orders
After supporting more than 1 million bundle orders, one thing has become very clear:
Successful bundles are not only about discounts.
The highest-performing bundles usually combine:
- Driving consistent traffic to the bundle pages
- Clear product positioning
- Focused customer choices
- Simple user experience
- Guidance during the buying process
In many cases, helping customers make decisions more easily can be more valuable than offering aggressive discounts.
What’s Next
We’re continuing to improve BYOB with a focus on both flexibility and guided selling.
Some of the areas we’re actively investing in include:
- Guided bundle workflows
- Product configurator experiences
- Bundle performance insights
- Better storefront visibility tools
- Improved onboarding and setup flows
- AI-powered merchandising features
Our goal remains the same:
Help merchants build their own bundles without hassle, and increase AOV for the stores
Thank You 🙏
To every merchant who installed BYOB, created bundles, shared feedback, or trusted us over the past five years:
Thank you!
Reaching 1 million bundle orders is an exciting milestone, and we’re looking forward to building the next generation of bundle and guided selling experiences together.
