Latest
17
Mar
Case Study: How a Premium Snack Brand Generated 14,000 Bundle Orders with a Simple “Build Your Own Pack”
This is an anonymous case study based on a real BYOB merchant. Certain details have been generalized.
Merchant Profile
This
3 min read
16
Mar
Case Study: How a German Organic Fruit Retailer Generated 500 Bundle Orders in One Week with Custom Avocado Boxes
Fresh produce retailers often face a challenge when selling online: customers want variety and flexibility, but traditional fixed bundles can
4 min read
01
Mar
How to create a step-by-step product selection experience (with a PC Builder example)
Most Shopify bundles follow a familiar pattern: mix-and-match selections, tiered discounts, or fixed bundles.
These approaches work well for simple
4 min read
10
Feb
Enhanced Product Selection: Introducing Color Swatches in BYOB Quickview Pop-up
Make Shopping More Intuitive With Visual Color Selection
We're excited to announce a significant upgrade to the BYOB
3 min read
05
Feb
Introducing Guided Bundles: Turn Complex Bundles into Simple, Step-by-Step Experiences
Many Shopify merchants sell products that can’t be bundled with a simple “pick any items” approach.
Customers often need
3 min read
11
Dec
New Feature Announcement: Add “Included Items” to Your Bundles
We’re pleased to introduce a highly requested improvement to BYOB — the ability to include specific items inside a bundle
2 min read
04
Dec
Major Performance Upgrade Is Now Live
We’ve completed one of the biggest speed improvements for BYOB to date. This upgrade focuses on smoother interactions, faster
1 min read
25
Nov
New side-by-side layout for the Embed Widget is ready for use!
We've just added a layout option for the Embed Widget. You can put your app block to take
1 min read
14
Nov
800,000 Bundle Orders and Counting!
Thank You for Building with BYOB!
Since launching BYOB – Build Your Own Bundles in April 2021, our merchants have created
1 min read
13
Nov
What’s new in October–November 2025 for the Embed Widget
Smoother embeds. Smarter interactions. Seamless theme support.
Over the past two months, we’ve rolled out several updates to make
2 min read