How to Prepare Your Shopify Bundles for BFCM 2026

Black Friday 2026 falls on November 27, and for many Shopify merchants, BFCM is one of the best opportunities of the year to encourage customers to buy more in a single order.

Instead of relying only on store-wide discounts, product bundles can give shoppers a clearer reason to increase their cart size while still letting you control your margins.

If you use BYOB - Build Your Own Bundles, now is a good time to start preparing your BFCM bundle before the holiday rush.

Keep Your BFCM Offer Simple

You don't need a complicated promotion.

In many cases, one clear bundle offer is easier for customers to understand and easier for your team to launch, test, and promote.

Here are four BFCM bundle ideas you can consider:

1. Pick 3, Save 20%

Let customers mix and match any three eligible products and receive a discount.

This works particularly well for products where customers already have favourites, such as:

• Snacks
• Skincare
• Drinks
• Supplements
• Beauty products

It is also one of the fastest bundle campaigns to set up.

2. Build Your Black Friday Box

Create a curated collection of products and let shoppers build their own box.

You can define minimum and maximum selection limits while giving customers freedom to choose what goes inside.

This approach works well for stores with a wide product range or customers who prefer variety.

3. Buy More, Save More

Use tiered discounts to encourage larger orders.

For example:

• Buy 3 and save 10%
• Buy 5 and save 15%
• Buy 8 and save 20%

Visible discount tiers can give customers a clear incentive to add one or two more items to their bundle.

4. Build a Holiday Gift Box

BFCM also marks the beginning of the holiday shopping season.

Instead of focusing entirely on discounts, you can let customers create personalized gift boxes for friends, family, or colleagues.

Combine a curated product selection with a gift-focused storefront presentation to turn your bundle into a holiday-ready offer.

Start Before BFCM Week

One of the biggest mistakes is waiting until Black Friday week to build and test your campaign.

A simple timeline is:

September: Choose your bundle offer and decide your discount or pricing rules.

October: Build the bundle and test the complete customer journey on mobile and desktop.

Early November: Add the bundle to your homepage, navigation, product pages, email campaigns, and other marketing channels.

BFCM week: Monitor bundle traffic and orders, and fix visibility problems before making major changes to the offer.

Remember: creating a good bundle is only part of the job.

Customers also need to be able to find it.

Test the Complete Shopping Experience

Before promoting your BFCM bundle, test it as if you were a customer.

Check:

• Product selection
• Minimum and maximum limits
• Discount calculations
• Mobile experience
• Cart drawer behavior
• Checkout
• Inventory handling
• Fulfillment

It is much easier to fix these problems before your BFCM traffic arrives.

Explore the BYOB BFCM 2026 Playbook

We've created a dedicated BFCM 2026 Bundle Playbook for Shopify merchants using BYOB.

It includes four campaign ideas, setup resources, live bundle examples, and a simple launch plan to help you prepare before Black Friday.

Explore the BYOB BFCM 2026 Playbook:
https://bfcm.ilovebyob.com/

Already using BYOB? Start building and testing your BFCM bundle now.

New to BYOB? You can try BYOB - Build Your Own Bundles free for 14 days through the Shopify App Store.