How to Prepare Your Shopify Bundles for BFCM 2026
Black Friday 2026 falls on November 27, and for many Shopify merchants, BFCM is one of the best opportunities of
Introducing the BYOB Public API: Manage Your Bundles Programmatically
We’re excited to introduce the BYOB Public API, giving developers and technical teams a new way to manage BYOB
New Feature: Track Bundle Views and Orders in One Place
We’ve just added a new way to help you understand how your bundles are performing.
You can now see
Drive More Bundle Sales from Your Product Pages with Bundle Entry
Most merchants build great bundles — but customers never see them.
That’s the real problem.
The Problem: Your Bundles Are
Introducing Guided Bundles: Turn Complex Bundles into Simple, Step-by-Step Experiences
Many Shopify merchants sell products that can’t be bundled with a simple “pick any items” approach.
Customers often need
New Feature Announcement: Add “Included Items” to Your Bundles
We’re pleased to introduce a highly requested improvement to BYOB — the ability to include specific items inside a bundle
Major Performance Upgrade Is Now Live
We’ve completed one of the biggest speed improvements for BYOB to date. This upgrade focuses on smoother interactions, faster
New side-by-side layout for the Embed Widget is ready for use!
We've just added a layout option for the Embed Widget. You can put your app block to take
800,000 Bundle Orders and Counting!
Thank You for Building with BYOB!
Since launching BYOB – Build Your Own Bundles in April 2021, our merchants have created
What’s new in October–November 2025 for the Embed Widget
Smoother embeds. Smarter interactions. Seamless theme support.
Over the past two months, we’ve rolled out several updates to make
