Fresh produce retailers often face a challenge when selling online: customers want variety and flexibility, but traditional fixed bundles can be too restrictive.

One Germany-based Shopify store specializing in premium organic avocados and curated fruit boxes recently solved this problem by introducing a build-your-own avocado box using BYOB – Build Your Own Bundles.

Within about a week of launching the bundle, the merchant generated over 500 bundle orders, quickly exceeding the order limit of the Basic plan and upgrading to the Advanced plan.

Here’s how they did it.

The Merchant

The merchant is a Germany-based e-commerce retailer focused on high-quality organic produce and artisan groceries.

Originating from a traditional Munich market legacy, the store emphasizes:

• organic and chemical-free produce
• sustainable sourcing
• fair trade partnerships with farmers
• premium fruit boxes delivered directly to customers

Their customers are typically health-conscious consumers and corporate clients across Germany who value fresh produce and curated fruit selections.

Among their most popular offerings are premium avocado varieties, sourced directly from growers and delivered fresh.

The Challenge

The store offers multiple avocado varieties, each with slightly different characteristics such as flavor, texture, and ripeness profile.

However, selling these avocados online using fixed bundles creates several problems:

1. Customers may prefer certain varieties over others
2. Fixed boxes limit customer flexibility
3. Some customers want to experiment with different avocado types

For a product category like avocados, variety is part of the appeal. Customers often want to mix different varieties in a single order.

The merchant needed a way to let shoppers customize their fruit box while keeping the purchasing experience simple.

The Solution: Build-Your-Own Avocado Box

To solve this problem, the merchant introduced a customizable bundle:

“Build Your Own Avocado Box.”

Using BYOB, customers can select their preferred avocado varieties directly on a single page.

Bundle setup

• Bundle name: Build Your Own Avocado Box
• Minimum selection: 6 avocados
• Available products: 12 different avocado varieties
• Average selection: 6–12 avocados per order
• Bundle price range: approximately $50–$100
• Discount: no discount applied

Instead of offering a fixed fruit box, customers can now create a personalized avocado assortment.

This approach gives shoppers full control over their selection while maintaining a simple purchasing flow.

Customer Experience

The bundle appears as a dedicated product page accessible through the store’s top navigation menu.

The process is straightforward:

1. Customers open the Avocado Box builder
2. Browse the available avocado varieties
3. Select at least six avocados
4. Add the customized box to the cart

This mix-and-match experience allows shoppers to build a fruit box tailored to their personal preferences.

For produce retailers, this type of bundle is especially effective because customers often want to try multiple varieties in a single order.

The Results

The bundle launched recently and quickly gained traction.

Within approximately one week, the merchant generated:

500+ bundle orders

This demand quickly exceeded the order allowance of the Basic plan, prompting the merchant to upgrade to the Advanced plan.

Key performance highlights:

• 500 bundle orders generated
• 6–12 items selected per bundle on average
• $50–$100 average bundle value
• Plan upgrade from Basic to Advanced

Even without offering a bundle discount, customers responded positively to the ability to customize their fruit selection.

Why Custom Fruit Boxes Work

For food and beverage brands, customizable bundles can significantly improve the shopping experience.

Unlike standard retail products, food items often come in multiple flavors, varieties, or formats.

Allowing customers to mix and match products creates several benefits:

Variety

Customers enjoy trying different options within the same order.

Personalization

Shoppers can build a box tailored to their taste.

Higher order value

Buying multiple items in a bundle naturally increases the total order size.

In this case, the ability to choose 6–12 avocados helped customers create a box that matched their needs.

Similar Use Cases for Food Brands

The same strategy can work well for many food and beverage businesses.

Examples include:

• snack variety boxes
• coffee bean sampler packs
• tea assortment boxes
• supplement bundles
• hot sauce collections
• chocolate or candy mix boxes

Any store selling multiple flavors or product variations can benefit from a mix-and-match bundle experience.

Final Thoughts

This German organic fruit retailer demonstrated how a simple customization feature can quickly drive customer engagement.

By allowing shoppers to build their own avocado box, the merchant generated hundreds of bundle orders in just one week and quickly scaled beyond the Basic plan.

For Shopify merchants selling products with multiple varieties, customizable bundles can provide a powerful way to increase flexibility, improve customer experience, and encourage larger orders.

Build Your Own Bundles with BYOB

BYOB – Build Your Own Bundles allows Shopify merchants to create flexible mix-and-match bundles that let customers customize their purchases on a single page.

If you sell products with multiple variations or flavors, you can use BYOB to create bundle experiences similar to this avocado box.

Learn more about BYOB and start building your own bundles today.