Case Study: How a German Organic Fruit Retailer Generated 500 Bundle Orders in One Week with Custom Avocado Boxes
Fresh produce retailers often face a challenge when selling online: customers want variety and flexibility, but traditional fixed bundles can
Enhanced Product Selection: Introducing Color Swatches in BYOB Quickview Pop-up
Make Shopping More Intuitive With Visual Color Selection
We're excited to announce a significant upgrade to the BYOB
Introducing Guided Bundles: Turn Complex Bundles into Simple, Step-by-Step Experiences
Many Shopify merchants sell products that can’t be bundled with a simple “pick any items” approach.
Customers often need
New Feature Announcement: Add “Included Items” to Your Bundles
We’re pleased to introduce a highly requested improvement to BYOB — the ability to include specific items inside a bundle
Major Performance Upgrade Is Now Live
We’ve completed one of the biggest speed improvements for BYOB to date. This upgrade focuses on smoother interactions, faster
New side-by-side layout for the Embed Widget is ready for use!
We've just added a layout option for the Embed Widget. You can put your app block to take
800,000 Bundle Orders and Counting!
Thank You for Building with BYOB!
Since launching BYOB – Build Your Own Bundles in April 2021, our merchants have created
What’s new in October–November 2025 for the Embed Widget
Smoother embeds. Smarter interactions. Seamless theme support.
Over the past two months, we’ve rolled out several updates to make
We’ve Launched Our New YouTube Channel! 🎥
We’re excited to share some big news — BYOB now has its own YouTube channel!
👉 Check it out here
What’
Better support for multiple-bundle purchases on an order
When a customer makes multiple purchases of the same bundle, the individual products will show "Part of: BUNDLE NAME
